95% of enterprise GenAI pilots deliver zero ROI. Your people already use personal ChatGPT while official tools stall. The barrier is human: no sponsor, weak workflow fit, no memory. Vendors sell demo ware that dies in production. The fix is agentic AI with persistent memory, deep integration, and an explanation layer. Start with one P&L line, ship a 12 week plan, cut BPO and agency spend, speed throughput, and measure money weekly. The window is closing.